Can recency apply to campaigns targeting a retargeting pixel?

Recency can indeed apply to campaigns targeting a retargeting pixel. The concept of recency refers to how recently a user has interacted with an advertisement or website, which is particularly relevant in retargeting. When a retargeting pixel is used, it keeps track of users who have visited a specific site or interacted with a certain campaign.

In the context of retargeting, regulating the recency of these interactions allows marketers to make more strategic decisions about how to engage users. For instance, targeting users who have recently interacted with the brand can lead to higher conversion rates. Therefore, recency is very much a consideration when setting up these types of campaigns, allowing marketers to tailor their messaging based on the timing of a user's past interaction.

This understanding frames the capability of using recency effectively in retargeting campaigns and reflects how marketers can optimize their outreach efforts based on user behavior patterns.