If a single marketer is the only one on the marketing plan, how might their frequency window be affected?

When a single marketer is the only one on the marketing plan, the frequency window might be affected in such a way that it leads to fewer ads served to users. This is because a single marketer does not need to compete for ad space with other brands, which can lead to a more targeted and controlled advertising approach. Without competition, the marketer can choose to adjust the frequency of ad serving based on their strategy and the behavior of their target audience.

When there is no other marketer vying for the same audience, the emphasis can be placed on quality over quantity, allowing for a more optimized ad delivery that aligns with the users' interests and engagement levels. By controlling the frequency more effectively, the marketer can avoid overwhelming users with too many ads, which can negatively impact the brand's perception.

In contrast, increased competition (as would be the case if multiple marketers were involved) typically leads to a higher frequency of ads shown to users as advertisers bid against each other for their attention. Therefore, with a single marketer, the focus tends to be on serving fewer, more relevant ads, enhancing the overall user experience.