What is another term commonly used for Real-Time Bidding (RTB)?

The term commonly used for Real-Time Bidding (RTB) is often referred to as the Auction Market. RTB operates on the principle of an auction system where advertisers bid in real-time for ad impressions as they become available. This process allows for multiple advertisers to compete for the same inventory, optimizing the price based on demand and relevance.

The auction nature of RTB is crucial because it enables efficient allocation of ad space, ensuring that the most competitive bids win opportunities for advertising. Auction markets are characterized by the rapid buy and sell of assets, which aligns perfectly with RTB, where transactions occur almost instantaneously.

Understanding this concept is vital within digital advertising, as it highlights the dynamic nature of how ad placements are determined and the role market forces play in that environment. The other options, while related to aspects of advertising or auction concepts, do not encapsulate the essence of RTB as accurately as the term Auction Market.