What is geo-targeting in advertising?

Geo-targeting in advertising refers to the practice of delivering ads specifically to users based on their geographic location. This technique leverages data regarding the physical location of potential customers to present advertisements that are relevant to their local context, such as ads for nearby businesses, events, or services. By using geo-targeting, advertisers can tailor their messages to resonate with individuals who are in close proximity to a specific location, effectively increasing engagement and conversion rates.

For example, a restaurant might use geo-targeting to send promotions to users who are within a certain radius of its location, encouraging them to visit. This level of targeted advertising is especially beneficial in local marketing strategies, as it not only provides relevance to users but also enhances the efficiency of the advertising spend.

The other options, while related to various aspects of targeted advertising, do not specifically address the concept of geo-targeting. Delivering ads based on user interests, browsing history, or demographic information involves other targeting strategies that are not confined to geographical parameters.