What is the difference between push and pull marketing strategies?

The distinction between push and pull marketing strategies lies in their fundamental approaches to reaching customers and driving sales. In the context of option B, push marketing is characterized by aggressively promoting products to consumers, often through tactics such as direct sales, advertising, and trade shows. The aim here is to create immediate sales and push products into the market.

On the other hand, pull marketing is centered around engaging consumers and creating demand for products through more subtle methods. This approach often involves content marketing, social media engagement, and brand storytelling, which encourage customers to seek out and purchase the product on their own.

Therefore, option B accurately captures the essence of the two strategies, highlighting how push marketing is about aggressive promotion and pull marketing emphasizes building engagement and interest. The other options do not accurately represent the marketing strategies. For example, option A misrepresents the purpose of the strategies, option C incorrectly limits them to social media, and option D contradicts the true effects of each marketing approach on brand awareness.