What is true about the efficiency of "100 milliseconds"?

The correct answer highlights the importance of latency in digital advertising, particularly how proximity between the consumer and data center can significantly impact the speed and effectiveness of online interactions. When the consumer is close to the data center, it minimizes the time it takes for data to travel back and forth, ideally reducing latency to around 100 milliseconds or less. This prompt response time is crucial in ensuring that ads load quickly and that user experiences remain seamless; thus enhancing engagement and conversion rates.

In this context, being close together enables quicker communication, which is essential in a fast-paced digital environment where consumers expect real-time interactions. Conversely, if the consumer and data center are far apart, it may increase load times and lead to a negative user experience, ultimately affecting ad performance and effectiveness.

Efficiency in digital marketing is intricately linked to this speed of data transfer, which is why spatial proximity is a key consideration in optimizing ad delivery rather than focusing on factors like budget or dismissing external influences entirely.