What kind of data is usually collected by digital analytics tools?

Digital analytics tools primarily focus on collecting data related to user behavior and campaign performance. This includes metrics such as website visits, page views, click-through rates, conversion rates, and user interactions with content and advertisements. This type of data is invaluable for marketers as it provides insights into how well their digital campaigns are performing and how users are engaging with their websites or apps. Understanding user behavior allows businesses to optimize their marketing strategies, tailor content to meet audience needs, and ultimately drive better results.

In contrast, other options reference types of data that are less relevant to digital analytics. For instance, collecting information on the color preference of consumers, the demographics of offline consumers, or the in-store shopping habits of customers doesn't directly relate to online digital behavior and campaign effectiveness, which are the primary focuses of digital analytics tools.