Which acronym refers to the measure of how much it will cost a marketer to acquire a customer?

The acronym that refers to the measure of how much it will cost a marketer to acquire a customer is CPA, which stands for Cost Per Acquisition. CPA is a pivotal metric in marketing as it quantifies the total cost incurred to gain a new customer, taking into account all associated expenses, including advertising and promotions. By focusing on this metric, marketers can assess the effectiveness of their campaigns and budget their resources more efficiently, ensuring that they’re getting a good return on their investment for each new customer they acquire.

Other acronyms have specific purposes as well, but they do not represent the cost of acquiring a customer directly. For instance, CPC (Cost Per Click) measures the cost incurred for each click on an advertisement, and while it is relevant to online campaigns, it doesn't encompass the entire customer acquisition process. CTR (Click-Through Rate) is a performance metric that indicates how often people click on an ad compared to how many times it was shown, and it is more focused on engagement rather than cost. ROI (Return on Investment) measures the overall profitability of an investment but does not specifically detail the cost associated with acquiring individual customers. Thus, CPA is the most suitable acronym for understanding customer acquisition costs in marketing.