Which of the following is NOT a benefit of using data insights in marketing?

Using data insights in marketing typically leads to various benefits such as better return on investment (ROI), improved personalization of marketing efforts, and informed decision-making based on user behavior. These advantages stem from the ability to analyze consumer data, understand preferences, and tailor marketing strategies accordingly.

In contrast, higher advertisement costs do not represent a benefit of utilizing data insights; rather, they can be seen as a potential drawback if data-driven strategies are not executed effectively. Companies often aim to optimize their advertising spending through data insights, which should ideally reduce costs or enhance the effectiveness of campaigns, rather than inflate costs unrelated to the value provided. Thus, the option related to higher advertisement costs stands out as not aligning with the positive outcomes typically associated with leveraging data insights in marketing.