Which stages are typically included in a marketing funnel?

The marketing funnel is a model that illustrates the customer journey from initial awareness of a product or service to the final purchase decision. The stages involved in this transition typically begin with generating interest and move through consideration before culminating in the purchase.

The inclusion of interest, consideration, and purchase as stages captures the progression of a potential customer. Initially, awareness is created, instigating interest in a product. Following that, engagement in the form of research or seeking more information leads to active consideration of the options available. The final stage in this context is the purchase, where a decision is made, reflecting the culmination of the prior stages.

Other options present different combinations of stages but do not align as closely with the classic structure of a marketing funnel focusing on moving from awareness through engagement to a final transaction. Each of these stages plays a vital role in converting a potential customer into an actual buyer, which reinforces the importance of each step represented in the correct answer.